Coca-Cola Launches New Coke Amid Backlash, Original Formula Returns April 23, 1985

Coca-Cola changes its formula and releases New Coke. The response is overwhelmingly negative, and the original formula is back on the market in less than three months.

Coca-Cola changes its formula and releases New Coke. The response is overwhelmingly negative, and the original formula is back on the market in less than three months.

Date: April 23, 1985

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